Explore the Program
Our online Master’s in Tourism, Hospitality & Event Management is designed for aspiring and current industry professionals who want a flexible, affordable master’s degree from a top-ranked university. With three start dates throughout the year, getting started is simple.
Program At A Glance
Using real data from top industry experts, our students in the 100% online master’s program develop resource-based views and comprehensive strategies for managing and leading tourism and hospitality organizations. Through artificial intelligence-focused courses, students learn how to leverage machine learning and AI tools to maximize guest experiences and employer revenue.
Students will also obtain a holistic perspective of environmental concerns that impact visitation to sensitive areas, including how to build sustainable initiatives into a business model and how to use unique faculty-developed tools to better respond to these issues.
Who Should Apply?
Our Online Master’s of Science in Tourism, Hospitality and Event Management is tailored for individuals aspiring to excel in the dynamic tourism and hospitality sector.
Whether you are a recent graduate eager to kickstart your career or a seasoned professional seeking to expand your expertise, our program equips you with the essential skills, strategic insights, and industry knowledge needed to thrive in this fast-paced field.
If you are passionate about shaping the future of tourism, hospitality and event management, this program is for you.
Virtual Information Sessions
Register for a live Virtual Information Session with Department Chair and Program Director Dr. Rachel J.C. Fu to learn more about the online graduate program.
“I chose this program because it checked off all the boxes: a fully online program at a great value, with a concentration in the field I’ve worked in for 15 years – all offered by one of the most prestigious institutions in the nation.”
– Jeffrey Martinez, Copywriter at Marriott Vacations Worldwide
Why THEM?
This online graduate certificate is exclusively available to students who are admitted to and enrolled in UF’s online Tourism, Hospitality and Event Management master’s program. You will master AI fundamentals, adding valuable skills to your resume and giving you a competitive edge in the job market. You can graduate with two valuable credentials – a master’s degree in Tourism, Hospitality and Event Management and a graduate certificate in AI at no additional cost.
Our curriculum, designed by experts in the field, addresses the specific needs of the tourism and hospitality sector while effectively preparing students with a fundamental perspective of public and private sector destinations.
Learn real industry skills from project-based coursework that uses authentic data from industry partnerships the Department of Tourism, Hospitality and Event Management (THEM) maintains through the Eric Friedheim Tourism Institute, a leading research institute in one of the most visited states in the country with a focus on contributing to the long-term sustainability of communities throughout global society.
Our streamlined application and admissions process is geared for early and mid-career professionals with a variety of work and academic experiences. Our team will help guide you through the process step-by-step. Plus, our competitively priced tuition makes a master’s degree a top-ranked public university affordable for you.
You have access to seasoned professionals who continuously refine tools for marketing, forecasting, market segmentation, and crisis management. Many of these tools come directly from research and indicators developed and created only at the University of Florida.
Learn online from faculty who capitalize on a student’s unique strengths, ensuring they graduate confident in their ability to build, measure, and manage profitable marketing plans and brand strategies.
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